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Study: Americans use Net to look beyond sound bite
Jun 15, 4:17 PM (ET)
By ANICK JESDANUN
NEW YORK (AP) - Americans dissatisfied with political sound bites are turning to the Internet for a more complete picture, a new study finds.
In a report Sunday, the Pew Internet and American Life Project said that nearly 30 percent of adults have used the Internet to read or watch unfiltered campaign material - footage of debates, position papers, announcements and transcripts of speeches.
"They want to see the full-blown campaign event. They want to read the speech from beginning to end," said Lee Rainie, director of the Pew group. "It's a push back from the sound-bite culture."
Google Inc. (GOOG)'s YouTube and other video sites have become more popular. Thirty-five percent of adults have watched a political video online during the primary season, compared with 13 percent during the entire 2004 presidential race.
http://apnews.myway.com/article/20080615/D91ANJ380.html
Jun 15, 4:17 PM (ET)
By ANICK JESDANUN
NEW YORK (AP) - Americans dissatisfied with political sound bites are turning to the Internet for a more complete picture, a new study finds.
In a report Sunday, the Pew Internet and American Life Project said that nearly 30 percent of adults have used the Internet to read or watch unfiltered campaign material - footage of debates, position papers, announcements and transcripts of speeches.
"They want to see the full-blown campaign event. They want to read the speech from beginning to end," said Lee Rainie, director of the Pew group. "It's a push back from the sound-bite culture."
Google Inc. (GOOG)'s YouTube and other video sites have become more popular. Thirty-five percent of adults have watched a political video online during the primary season, compared with 13 percent during the entire 2004 presidential race.
http://apnews.myway.com/article/20080615/D91ANJ380.html