How does a poll come out one day saying Obama has a 15 point and then the next day a poll shows they are tied when nothing big happened? I'm not asking if Obama should be leading or tied just curious how two polls get such disparate results?
1) Sample size
2) The manner in which the questions are asked
3) The wording of the questions
4) Margin of error.... this is not as likely, but theoretically if you have a MOE of say 4% and "real" number is Obama up 4... then you could potentially have two surveys where one came in at a tie and the other had Obama up 8%. But no way can this be the cause of a 15% swing on no news.
The L.A. Times poll had Obama up 15 points yesterday and Gallup claims its tied today. Just seems wierd.