It was pretty much Obama's usual talking points. Nothing new or different, just slightly repackaged and re-tuned for maximum tear-jerking effect, and drawn out to fill 30 minutes.
What that campaign ad was, was stock modern liberalism. It was a long rundown of the typical problems that EVERYONE goes through. Having to make ends meet. Not being able to buy expensive, fancy food whenever you want. Having to watch the budget. Worrying about health care. Getting laid off. Obama did carefully cut out any of the good things that happen in life. But the bad things he listed, are things we have to handle routinely. That's LIFE. It has never come with any guarantees.
And the classic modern liberalism: Throughout the litany of problems, trials, and tribulations, was the theme that GOVERNMENT now had to step in and take care of it. The infomercial was rife with it, and indeed it was the entire theme. Government will help. Government will do something. Vote for me and I, using the power of government, will give you all kinds of goodies.
No mention of the idea that maybe government could help best by getting out of the way: repealing taxes and regulations so that business could hire more, pay more people, produce more stuff for the same costs now that they didn't have to piss money away on new taxes, wheelchair ramps, armies of accountatnts to comply with paperwork demands, etc.
The infomercial was no more depressing than modern liberalism normally is. It was just the standard pitch for big government, with the usual claims that government will somehow cure the ordinary problems and trials of life.... while carefully not going into details on what regulations and penalties govt will have to impose to do that.
