I said when Elon first announced he was buying it, that it had nothing to do with 'Free Speech'. And the right audience does not want Free Speech.
The right audience wants right controlled speech and they have applauded all of Elon's censorship since taking over because he is censoring the people they approve of.
But what Elon is learning is that Right crap does not sell. Right crap needs to get on to left and centrist platforms where they can troll to survive, and thus why they did not like Twitter or FB banning them.
Very similar to Conspiracy talk. It needs to invade already successful platforms to survive as a circle jerk of hateful people on the right or CS'ers, never grows beyond their hating crazy base.
Elon is learning that the hard way.