Yeah, explain that to the unwashed masses. Still, if the goal is just saving the Big 3, the unwashed masses clearly don't care when they all drive around in Toyotas, Hondas, Nissans, Hyundais, Volkswagons, Volvos, BMWs, etc...
When/If the big 3 offer a product that holds up as well as my VW, I might consider buying it.
I still buy US made trucks.
Lest we forget....the Big 3 went under, largely due to the narrowminded, backward thinking executives who plodded headlong into the 'Bigger Is Better', Hummer based marketing strategy. Funny how it all started with Desert Storm. Talk about the unwashed, pseudo patriotic masses.
There was nothing on the drawing board, for those who wanted a quality, fuel efficient vehicle.
When the price of gas tripled, the party was over. The big 3 had millions of obsolete gas guzzlers sitting in the ports.
It's just as easy to blame the US populace, as they were easily led into believing that they 'needed' a 12 mpg 4 door pickup, in order to get their kids to soccer.
In the free market, if your product is garbage, you eventually reap what you've sown.
Bailing out the auto industry was necessary. The unions/CEOs had to make huge concessions, which brought the business model back down to Earth.
Not to worry...they'll create another fad, and it will be off to the races again.