He's not running neck and neck. Where is he going to get money to run ads in the fall?
You can run a national campaign by showing up O'Reilly and Hannity every night and that's it
Worry about that in the fall.
He ran in every state already and on a shoestring.
Just because pols like to piss away money doesn't mean it's needed. Everyone out spent him many times over and lost.
He understands overexposed. P l aying the same ad 20 times an hour doesn't make it 20 times as effective.