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Diogenes
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The "man" behind Jaguar’s woke rebrand is BLM-supporting American who has bragged about establishing ‘over 15 DEI groups' at the car maker.
Santino Pietrosanti previously boasted about his push for diversity at Jaguar saying: “We're passionate about our people and we're committed to fostering a diverse inclusive and unified culture that is representative of not only the people who use our products but in a society in which we all live.”
Diogenes
Nemo me impune lacessit
Watching Jaguar commit brand suicide is like watching a slow train derailment. I can’t look away.
Whatever the hell this is, who thought it reflects the people who might buy Jaguars?
How does a company get hijacked by marketers who are so disconnected?
I'm looking at you, Bud Light.
How did a company sit back and watch woke ad agency kids drive their iconic brand into this ... whatever it is?
Whatever the hell this is, who thought it reflects the people who might buy Jaguars?
How does a company get hijacked by marketers who are so disconnected?
I'm looking at you, Bud Light.
How did a company sit back and watch woke ad agency kids drive their iconic brand into this ... whatever it is?
AProudLefty
The remora of JPP
Cope.
Diogenes
Nemo me impune lacessit
Let's check in on how Bud Light did after this ad hit, shall we?
The "man" behind Jaguar’s woke rebrand is BLM-supporting American who has bragged about establishing ‘over 15 DEI groups' at the car maker.
Santino Pietrosanti previously boasted about his push for diversity at Jaguar saying: “We're passionate about our people and we're committed to fostering a diverse inclusive and unified culture that is representative of not only the people who use our products but in a society in which we all live.”
Night Of The Living Dead, updated.
Diogenes
Nemo me impune lacessit
Hilarious.
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”.
Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.
It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the phrases “break moulds” and “create exuberant”.
Mr Glover told the Financial Times: “We need to re-establish our brand and at a completely different price point so we need to act differently.
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand.”
He said he had been disappointed by the “level of vile hatred and intolerance” aimed at those who featured in its advert.
The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car.
Elon Musk asked Jaguar on X: “Do you sell cars?”
www.telegraph.co.uk
Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured “vile hatred and intolerance”.
Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.
It comes after Jaguar ditched its historic “growler” cat logo and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the phrases “break moulds” and “create exuberant”.
Mr Glover told the Financial Times: “We need to re-establish our brand and at a completely different price point so we need to act differently.
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand.”
He said he had been disappointed by the “level of vile hatred and intolerance” aimed at those who featured in its advert.
The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car.
Jaguar boss says criticism of new advert is ‘vile hatred and intolerance’
Carmaker’s chief says company must move away from ‘traditional automotive stereotypes’ to succeed
www.telegraph.co.uk
Dutch Uncle
* Tertia Optio * Defend the Constitution
Diogenes
Nemo me impune lacessit
FROM THE LEAPING CAT, TO ...LEAPIN' LIZARDS! WTF IS THAT?
The destruction of a brand
The story started in 1922.
William Lyons and William Walmsley had a vision: create motorcycles that embodied elegance.
But it wasn't until 1935 that they made their first car.The birth of an icon was about to begin...
For the next century, Jaguar created an iconic brand.
They made the E-Type (called "the most beautiful car ever made"). Each car was a piece of automotive art.
But in 2021, everything changed...
The automotive industry faced a crisis, because of the climate scam and woke legislation that choked off the future of the ICE.
Tesla asserted dominance in luxury EVs.
Jaguar, and other manufacturers, were forced by woke legislation to do something...stupid.
And they did.
First, they paused ALL car sales in their home country.
Then, they announced going all-electric by 2025.
Finally, on November 19th, 2024, they revealed their new identity.
Instead of showcasing their engineering prowess...they launched a 30-second video featuring bizarre models. There wasn't a single car in sight.
The mockery was instant, and brutal.
Over 90 million views in days resulted in thousands of memes & endless laughter.
But the criticism went deeper than jokes.
Why would a luxury brand do this?
Virtue signaling?
Diogenes
Nemo me impune lacessit
Their sales have been declining for years, but I don't see how going woke is going to prevent them from going broke.
The mockery is off the charts: https://x.com/search?q=jaguar ad&src=typeahead_click
Diogenes
Nemo me impune lacessit
Well, if you take out the spaces, their new CEO's name is RAWDONGLOVER.
Dutch Uncle
* Tertia Optio * Defend the Constitution
QED on closeted homophobes. Sad.
Are Homophobic People Really Gay and Not Accepting It?
New research finds higher levels of homophobia in individuals with unacknowledged attractions to the same sex, particularly when they grew up with authoritarian parents who also held homophobic attitudes.
www.psychologytoday.com