“I play to people's fantasies. People may not always think big for themselves, but they can still get very excited by those who do. That's why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it ‘truthful hyperbole’. It's an innocent form of exaggeration, and a very effective form of promotion.”
- - “The Art of the Deal,” Donald Trump
