We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital," White House deputy chief of staff Jen O'Malley Dillon said, per Axios.
These influencers across platforms such as Tiktok — which has notably come under severe scrutiny in Congress — Instagram, and Twitter will praise Biden's accomplishments and agenda to their followers.
However, they won't be getting paid.There are four digital staffers devoted to working with the social media creators. They are officially employees of the White House.
Rob Flaherty, who is currently the assistant to the president and director of digital strategy, is said to be leading this effort.
