"Dub the DEW?"

Billy the Great Khan

Billy the Great Khan

Uwaa OmO
Oh god....the lulz...

http://newsfeed.time.com/2012/08/14/mountain-dews-dub-the-dew-online-poll-goes-horribly-wrong/

The Dub the Dew campaign must have seemed like such a good idea at the time. After all, letting the Internet choose the name for a green-apple infused soft drink is great marketing and helps build brand loyalty, right? What could possibly go wrong?
But promoters forgot just what they were dealing with when soliciting the opinion of the masses — these were, after all, the same people who exiled rapper Pitbull to a Walmart in Alaska. As could have been expected, the results of Dub the Dew were so offensive and useless that the entire promotion needed to be shut down.
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More at link. Go read it. Seriously. I almost pissed myself.

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I love the "Hitler did nothing wrong" and "Diabeetus" names. Also, I love the linked articles such as Bieber's world tour starting in North Korea. So fucking hilarious! :rofl2:
 
I thought it was weird when they did Dewmocracy. I was like, okay, you have three flavours, and you are relying on the public to determine which is best? That sounds like a bad idea. I think that Pepsi went ahead and released all three flavours, anyway. This is the same public that continues to buy all of the Dew flavours which have come along since Code Red, and which all pretty much suck. I haven't tried the orange one (it's probably good, but how many orange sodas do we really need?), but I have only ever liked the original, and Pepsi never created it to begin with.
 
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