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Bag the cat? Uh, promo might not be good idea
It might be a felony, animal advocates say.
By BILL VARIAN
Published February 20, 2007
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[Times photos: Justin Cook]
Checkers asks people to send in bagged-cat shots and video.
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Breaking News Video
TAMPA - Participating in the latest marketing campaign from the folks at Checkers could get you charged with animal cruelty in the company's home county.
As part of its "Rap Cat" campaign, the Tampa operators of drive-through restaurants is asking its patrons to do just that - wrap their cats in one of their to-go bags. The company is providing paper bags fashioned after a basketball jersey, with a No. 15, a mock gold dollar-sign necklace and slots to cut out for the legs and tail of the cat. The head would stick out of the bag's opening.
"Instruxions" on the bag encourage customers to submit "pics/vids of your cat keepin' it real" to a promotional Web site.
"Caution" the bag reads. "Not all cats will be down with wearing this bag. Do not harm or endanger any cat."
The disclaimer is hardly good enough, say the folks at Hillsborough County Animal Services.
http://www.sptimes.com/2007/02/20/Hillsborough/Bag_the_cat_Uh__promo.shtml
It might be a felony, animal advocates say.
By BILL VARIAN
Published February 20, 2007
ADVERTISEMENT
Weather Alerts
photo
[Times photos: Justin Cook]
Checkers asks people to send in bagged-cat shots and video.
photo
Breaking News Video
TAMPA - Participating in the latest marketing campaign from the folks at Checkers could get you charged with animal cruelty in the company's home county.
As part of its "Rap Cat" campaign, the Tampa operators of drive-through restaurants is asking its patrons to do just that - wrap their cats in one of their to-go bags. The company is providing paper bags fashioned after a basketball jersey, with a No. 15, a mock gold dollar-sign necklace and slots to cut out for the legs and tail of the cat. The head would stick out of the bag's opening.
"Instruxions" on the bag encourage customers to submit "pics/vids of your cat keepin' it real" to a promotional Web site.
"Caution" the bag reads. "Not all cats will be down with wearing this bag. Do not harm or endanger any cat."
The disclaimer is hardly good enough, say the folks at Hillsborough County Animal Services.
http://www.sptimes.com/2007/02/20/Hillsborough/Bag_the_cat_Uh__promo.shtml