Legion Troll
A fine upstanding poster
Amazon is making its streaming video service, Prime Video, available monthly for $8.99. That's a dollar less than Netflix charges per month for its standard price tier.
Second, Amazon is making it possible to pay for a full Amazon Prime subscription on a monthly basis at $10.99 a month. For folks who've balked at Amazon Prime's yearly $99 price tag, the change means more flexibility to use Prime on a short-term basis.
Breaking Prime Video out as a separate product seems clearly aimed at capturing the ever-expanding market for streaming video.
Together, Netflix and YouTube account for over half of all Internet consumption, according to Sandvine. Throw in streaming audio, and that figure jumps to 70 percent.
Amazon wants to muscle its way in there, too, but so far its share of North American Internet traffic stands at just 3 percent.
With experiments in original video such as "The Man in the High Castle," Amazon is building the kind of exclusive content war chest that any Internet and media giant now needs to set itself apart.
https://www.washingtonpost.com/news/the-switch/wp/2016/04/18/how-to-make-sense-of-amazons-standalone-prime-video-offering/?tid=pm_business_pop_b