I bet Mad Men is going to get a third season , for sure now. Not only did their ratings jump up from last year (though they are still not great) but they have an unusually affluent audience, which means advertisers will be jumping on board big time. This is excellent news, because I love this show.
"Mad Men" ended its second season on a high note.
Sunday's finale averaged 1.75 million total viewers at 10 p.m. Sunday, which was 89% higher than the tally for the drama's first-season finale (926,000) a year ago. Over three airings (10 p.m., 11 p.m. and 1 a.m.), the episode pulled in a total of 2.9 million viewers.
Compared with Season 1, "Mad Men's" sophomore run saw a 63% increase in total viewers (an average of 1.5 million viewers vs. 925,000), a 109% jump in the adults 18-49 demo (705,000 vs. 338,000) and an 81% increase in adults 25-54 (780,000 vs. 430,000).
AMC also said that 49% of the adults 25-54 viewers that tuned in during Season 2 have household incomes above $100,000, giving the show the strongest concentration of upscale viewers in that demo than any other original scripted series on basic cable.
While still modestly rated, the series has generated a great deal of buzz and critical acclaim, including becoming the first basic cable program to win a major series category at the Primetime Emmys with its best drama trophy in September. While it has yet to be renewed for a third season as series producer Lionsgate negotiates a new deal with creator/executive producer Matthew Weiner, all parties expect a pickup.
This weekend was a busy one for the "Mad Men" contingent: Along with the season finale, star Jon Hamm hosted NBC's "Saturday Night Live," and his co-stars Elisabeth Moss and John Slattery made special appearances during the late-night sketch-comedy show.
http://www.hollywoodreporter.com/hr/content_display/news/e3i34f7f506b62f75e4928c7443946db31c
"Mad Men" ended its second season on a high note.
Sunday's finale averaged 1.75 million total viewers at 10 p.m. Sunday, which was 89% higher than the tally for the drama's first-season finale (926,000) a year ago. Over three airings (10 p.m., 11 p.m. and 1 a.m.), the episode pulled in a total of 2.9 million viewers.
Compared with Season 1, "Mad Men's" sophomore run saw a 63% increase in total viewers (an average of 1.5 million viewers vs. 925,000), a 109% jump in the adults 18-49 demo (705,000 vs. 338,000) and an 81% increase in adults 25-54 (780,000 vs. 430,000).
AMC also said that 49% of the adults 25-54 viewers that tuned in during Season 2 have household incomes above $100,000, giving the show the strongest concentration of upscale viewers in that demo than any other original scripted series on basic cable.
While still modestly rated, the series has generated a great deal of buzz and critical acclaim, including becoming the first basic cable program to win a major series category at the Primetime Emmys with its best drama trophy in September. While it has yet to be renewed for a third season as series producer Lionsgate negotiates a new deal with creator/executive producer Matthew Weiner, all parties expect a pickup.
This weekend was a busy one for the "Mad Men" contingent: Along with the season finale, star Jon Hamm hosted NBC's "Saturday Night Live," and his co-stars Elisabeth Moss and John Slattery made special appearances during the late-night sketch-comedy show.
http://www.hollywoodreporter.com/hr/content_display/news/e3i34f7f506b62f75e4928c7443946db31c
