Tom, at a lot of U.S. sporting events during time outs they'll announce this 'kiss cam' and the camera will stop on various people in the audience who will kiss the person that they are with and it's shown on the big screen at the arena. It's suppose to be "funny" or "cute" or "romantic" or whatever. So in the video I posted instead of kissing the person next to him as its usually done the guy kisses his beer. That's where the humor comes from (well, if one finds it funny).
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