Interesting tidbit

uscitizen

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Subaru posts 2008 sales increase in US


Jan 5, 2:23 PM (ET)

CHERRY HILL, N.J. (AP) - Subaru said Monday its U.S. sales crept higher in 2008 on strong demand for Forester and Impreza models. The Japanese company is the only major automaker so far to post an increase in yearly sales.

Subaru's December sales fell 7.7 percent to 17,287 units from 18,739 in December 2007, as a big increase in Forester sales failed to overcome declines in its remaining models.

But Subaru sales for all of 2008 rose by 0.3 percent to 187,699 vehicles from 187,208 in 2007, as consumers snapped up its top-selling Forester and Impreza models. The company is likely to be the sole large automaker to report higher sales for 2008, as the troubled economy pummeled new car sales across the industry.

Subaru said Forester sales surged 36.4 percent in 2008. The company's updated 2008 model-year Forester was named sport/utility of the year in December by Motor Trend magazine. The automaker also said sales of its Legacy and Impreza models climbed in 2008, offsetting double-digit sales declines of Outback wagons and Tribeca SUVs.

http://apnews.myway.com/article/20090105/D95H5U680.html
 
I still remember the XenaLvr License plates on one of their commercials. I wonder if it is the demographic of their advertising target?
 
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