The solution seems obvious: make sheer pants a feature, not a bug. Instead of recalling those transpara-pants, just make some new packaging, slap it on the defective pairs, and market them as a new line — “Sheer Nirvana,” or somesuch. Hell, make ‘em for men, too.
Lululemon was famously founded on the ideals of Ayn Rand. You think Ayn would have apologized for some see-through Spandex? Hell no. She would have defended the integrity of those pants with her life. “An inventor is a man who asks ‘Why?’ of the universe and lets nothing stand between the answer and his mind,” she wrote in Atlas Shrugged.
A real Objectivist yoga company would have looked at that sentence, replaced “the answer” with “sheer-bottom yoga pants” and “his mind” with “record-breaking profits,” and sold the damn things like hotcakes.
