In a statement, MSNBC assured viewers its new name “underscores our mission: to serve as your destination for breaking news and thoughtful analysis” as it splits with NBC News. The channel will now be a part of Versant, a spin-off from Comcast, and will join the business news channel CNBC, Golf Channel, GolfNow and SportsEngine. CNBC, which initially stood for Consumer News and Business Channel, will keep its current name.
www.theguardian.com
What’s in a name? MSNBC, soon to be MS Now, adds to perilous history of the corporate rebrand
As the US cable news network becomes the latest to face ridicule, marketing experts say many months (and hundreds of thousands of dollars) go into firms’ new names
www.theguardian.com