Saturday is when MSNBC officially becomes MS NOW, standing for My Source for News, Opinion and the World. That’s the most visible manifestation of parent company Comcast’s decision to spin off most of its cable networks into a new company known as Versant.
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MSNBC's name is being replaced, but its leaders insist that its mission will remain the same
MSNBC enters the hall of retired corporate names this weekend, with the network formally switching over to MS NOW. It's all part of the corporate divorce from NBC News.
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