Streaming viewership has surpassed the combined viewership of cable and broadcast television in the US

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Streaming overtakes cable and broadcast as the most-watched form of TV​

Streaming overtakes cable and broadcast as the most-watched form of TV

While Netflix has boasted the most overall TV use for four years straight, YouTube has now seen four straight months of TV share increase.

www.nbcnews.com

 

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Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) ..