Taco Bell fights lawsuit with 'truth' ads about its beef

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Taco Bell fights lawsuit with 'truth' ads about its beef

PORTLAND, Oregon — Taco Bell launched an advertising campaign Friday to fight back against a lawsuit charging its taco filling isn't beef.

The fast-food chain placed full-page print ads in Friday's editions of USA TODAY, the Wall Street Journal, The New York Times and other newspapers as well as online to "set the record straight," company President Greg Creed said.

The print ads say, in huge letters, "Thank you for suing us. Here's the truth about our seasoned beef." They go on to outline the ingredients. The chain did not say how much it is spending on the campaign, but such ads in national newspapers can cost more than $100,000 each.

The class-action lawsuit was filed late last week in federal court in California. It says Taco Bell falsely advertised its products as "beef." The suit alleges that the fast-food chain actually uses a meat mixture in its burritos and tacos that contains binders and extenders and does not meet requirements set by the U.S. Department of Agriculture to be labeled beef.

Taco Bell quickly denied the accusation. "The lawsuit is bogus and filled with completely inaccurate facts," Taco Bell President Creed said.

HOW MUCH BEEF? Taco Bell in a beef over meat filling
The lawsuit, filed by the Alabama law firm Beasley Allen Crow Methvin Portis & Miles, doesn't specify what percentage of the mixture is meat. But the firm's attorney Dee Miles said the firm had the product tested and found it contained less than 35% beef. The firm would not say who tested the meat or give any other specifics of the analysis.

Taco Bell says its seasoned beef contains 88% USDA-inspected beef and the rest is water, spices and a mixture of oats, starch and other ingredients that contribute to the "quality of its product." The company said it uses no extenders.

http://www.usatoday.com/money/industries/food/2011-01-28-taco-bell-ads_N.htm

that is not what is scary, what is spooky is that the USDA only requires a "beef" product contain 40% beef :whoa:
 
SmarterThanYou said:
weren't you one of the biggest supporters of government regulation concerning food stuffs?
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i'm not a "big" supporter, but i do support government regulation of food. did i mention the 'good old days' book? if that is what you remember, good memory, for i don't recall bringing that up for quite sometime.

that said...i never stated that the government's regulations are perfect. my point has always been, those regulations are better than no regulations, in most cases.
 
Cattle are also referred to as beef. So if you shove an entire cow thru a chipper or shredder, it would all qualify as 100% beef.
 
WinterBorn said:
Cattle are also referred to as beef. So if you shove an entire cow thru a chipper or shredder, it would all qualify as 100% beef.
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Anyone who doesn't realize the meat in tacos at Taco Bell and Jack in the Box are, and have always been, mystery meat is either willfully ignorant or just plain lame.

Let's not even get started on what is really the animal in KFC either!
 
usaloyal2theend said:
Anyone who doesn't realize the meat in tacos at Taco Bell and Jack in the Box are, and have always been, mystery meat is either willfully ignorant or just plain lame.

Let's not even get started on what is really the animal in KFC either!
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nah....you may not expect it to be the highest quality beef cut, but you don't expect it to be "not" beef
 
Yurt said:
that is not what is scary, what is spooky is that the USDA only requires a "beef" product contain 40% beef :whoa:
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I recall a scandal back in the 70s where a major US grain company got caught adding gravel to a shipment of corn being exported somewhere because the law allowed a certain percentage of "other material" and the corn they had was too clean
 
Just how bad is McDonald's food?

Morgan Spurlock sought to find out in his 2004 documentary Super Size Me. In his film, I was interviewed and spoke about the role McDonald's food is playing in our epidemic of obesity and diabetes.

For 30 days, Spurlock ate only McDonald's food. All of us involved in the film, including Spurlock's doctors, were shocked at the amount that his health deteriorated in such a short time. Before the 30 days started, we each predicted what changes we expected to see in his weight, cholesterol levels, liver enzymes and other biomarkers, but every one of us substantially underestimated how severely his health would be jeopardized. It turned out that in the 30 days, the then 32-year-old man gained 25 pounds, his cholesterol levels rose dangerously as did fatty accumulations in his liver, and he experienced mood swings, depression, heart palpitations and sexual dysfunction.

The standard American diet -- in which 62 percent of calories come from processed foods, 25 percent from animal products and only 5 percent from fruits and vegetables -- is nothing less than a health travesty. Our fast-food culture has produced a population with widespread chronic illness and is a primary reason that health care costs are taking a devastating toll on just about everyone.

The annual health insurance premiums paid by the average American family now exceed the gross yearly income of a full-time minimum wage worker. Every 30 seconds, someone in the U.S. files for bankruptcy due to the costs of treating a health problem. Starbucks spends more on the health insurance of its workers than it does on coffee.

Medical care costs in the U.S. have not always been this excessive. This year, we will spend more than $2.5 trillion on medical care. But in 1950, five years before Ray Kroc opened the first franchised McDonald's restaurant, Americans only spent $8.4 billion ($70 billion in today's dollars). Even after adjusting for inflation, we now spend as much on health care every 10 days as we did in the entire year of 1950.

Has this enormous increase in spending made us healthier? Earlier this year, when the World Health Organization assessed the overall health outcomes of different nations, it placed 36 other nations ahead of the United States.

Today, we have an epidemic of largely preventable diseases. To these illnesses, Americans are losing not only their health but also their life savings. Meanwhile, the evidence keeps growing that the path to improved health lies in eating more vegetables, fruits, whole grains and legumes, and eating far less processed foods, sugars and animal products.
 
Bfgrn said:
Just how bad is McDonald's food?

Morgan Spurlock sought to find out in his 2004 documentary Super Size Me. In his film, I was interviewed and spoke about the role McDonald's food is playing in our epidemic of obesity and diabetes.

For 30 days, Spurlock ate only McDonald's food. All of us involved in the film, including Spurlock's doctors, were shocked at the amount that his health deteriorated in such a short time. Before the 30 days started, we each predicted what changes we expected to see in his weight, cholesterol levels, liver enzymes and other biomarkers, but every one of us substantially underestimated how severely his health would be jeopardized. It turned out that in the 30 days, the then 32-year-old man gained 25 pounds, his cholesterol levels rose dangerously as did fatty accumulations in his liver, and he experienced mood swings, depression, heart palpitations and sexual dysfunction.

The standard American diet -- in which 62 percent of calories come from processed foods, 25 percent from animal products and only 5 percent from fruits and vegetables -- is nothing less than a health travesty. Our fast-food culture has produced a population with widespread chronic illness and is a primary reason that health care costs are taking a devastating toll on just about everyone.

The annual health insurance premiums paid by the average American family now exceed the gross yearly income of a full-time minimum wage worker. Every 30 seconds, someone in the U.S. files for bankruptcy due to the costs of treating a health problem. Starbucks spends more on the health insurance of its workers than it does on coffee.

Medical care costs in the U.S. have not always been this excessive. This year, we will spend more than $2.5 trillion on medical care. But in 1950, five years before Ray Kroc opened the first franchised McDonald's restaurant, Americans only spent $8.4 billion ($70 billion in today's dollars). Even after adjusting for inflation, we now spend as much on health care every 10 days as we did in the entire year of 1950.

Has this enormous increase in spending made us healthier? Earlier this year, when the World Health Organization assessed the overall health outcomes of different nations, it placed 36 other nations ahead of the United States.

Today, we have an epidemic of largely preventable diseases. To these illnesses, Americans are losing not only their health but also their life savings. Meanwhile, the evidence keeps growing that the path to improved health lies in eating more vegetables, fruits, whole grains and legumes, and eating far less processed foods, sugars and animal products.
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Great AD!!

It's just missing the little toe tag.
 
apple0154 said:
Great AD!!

It's just missing the little toe tag.
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Now a group of physicians and other health professionals have produced a short (39 second) ad that may be one of the more controversial in advertising history. The Washington, DC-based group Physicians Committee for Responsible Medicine (PCRM)’s new “Consequences” ad takes dead aim at McDonald’s high-fat menu. The provocative ad has become a story unto itself, because it has in only a few days generated nearly one million views on YouTube, and has been covered by newspapers and broadcast media around the world, including the Wall Street Journal, U.K.’s The Guardian, CNN, the New York Times and hundreds of other media outlets.

 
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