AI Overview
In 2024, 62.5 million people outside of the United States watched Super Bowl LVIII, which was a 10% increase from the previous year. The game was broadcast in more than 195 countries and territories.
Viewership by country
- Mexico: 24.1 million viewers
- Canada: 18.8 million viewers
- United Kingdom: 3.7 million viewers
- Germany: 3.8 million viewers
- Australia: 3 million viewers
Factors that contributed to viewership growth
- Time zone
Countries that border the United States, like Mexico and Canada, experienced less of a time zone disadvantage.