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Was it the guy in the dungarees with the Vans sneakers? Maybe the girl with the nose piercing? Or the one with the pink hair? The parade of achingly cool sunglasses?
I suspect it was a combination of all of the above that caused a strange reaction from western viewers, particularly in the US, when a video of young Iranians being spoken to on the streets of the capital Tehran recently went viral.
"This is the civilization that US President Donald Trump just said will die tonight," one tweet said.
What was striking was the bewilderment that greeted the clip. This is Iran?! Are you serious? With tote bags and iPhones and beautiful people? It can’t be.
Stranger than that, though, was the discernible uptick in sympathy for a country that the US and Israel were in the middle of bombing to smithereens.
"But they look like … us?" people seemed to be saying, in a reaction similar to the shock that accompanied images of Ukrainians fleeing Russia’s invasion back in 2022 because, to western eyes, they didn’t fit the profile of victims of war.
The video became the first salvo in an ongoing row about what constitutes the real Iran, as footage of the metro, malls and numerous hipster coffee shops went viral.
And, yes, Roostar is probably nicer than that café you went to in New York or London.
This week, street interviews carried out in Tehran by Reuters, again featuring coffee and tea shops and stylish young professionals, caused a similar furor and went similarly viral.
In those vox pops, which canvassed people enjoying themselves, none of the women interviewed wore hijabs.
That fact seemed to anger those, both American and expat Iranians, who begged the US and Israel to attack Iran and who want the bombing to resume.
Because the more people who see these images, the more they chip away at the carefully constructed image of Iran as a medieval backwater refusing to join the "civilized" world.
It’s an obvious thing to say, even though the most rabidly entrenched American will not admit it, but there is no simple answer to what "the real Iran" is.
It’s a huge country of more than 93 million people with diverse ethnic and religious backgrounds. Some live in cities, some live in rural areas. Some are rich, some are poor. Some are devout, some are not.
Strict dress codes mandating that women wear hijabs are loosely enforced in some areas, if at all.
Like any other country in the world, Iran doesn’t lend itself to shorthand.
But that doesn’t stop Western governments and the pliant international media from weaponizing shorthand when covering one of the world's most ancient nations.
Those images communicate two things to audiences already deluged with propaganda: "Muslims and the people of the Middle East are backward and uniquely prone to war".
Americans - in whose name Iran is being bombed - are the only people prone to it.
