Everyone's now aware of 3D printing — they’ve read about it in the papers, on blogs or seen it on TV. The mentality now seems to be that, in the future, we'll be able to download our products or make them ourselves with CAD programs, apps and 3D scanners, then just print them out, either at home, or in localised print shops. Which in turn will supposedly decentralize manufacturing, bringing it back to the West. But like the cupcake, Daft Punk’s latest album, or goji berries, 3D printing is severely overhyped — and I should know, because it’s what I do for a living.
All day, every day, I operate machines and speak to both the public and the industries about what their requirements are. In the last two years, I’ve made over 5,000 models and answered over 10,000 emails from major corporations to crackpot inventors, designers to hobbyists. So, I feel that I’ve had a good deal of interaction with all levels of customers, and in turn, their awareness of 3D printing.