Legion Troll
A fine upstanding poster
Scientists have some intriguing explanations for why people persist in misjudgments despite strong contrary evidence.
It has been studied carefully by researchers for more than 30 years.
Basically, studies show that attempts to refute false information often backfire and lead people to hold on to misperceptions more strongly.
This literature about misperception was lucidly summarized by Christopher Graves, the global chairman of Ogilvy Public Relations, in the Harvard Business Review.
The reason is that people tend to accept arguments that confirm their views and discount facts that challenge what they believe.
Confirmation bias was outlined by psychologist Charles Lord, cited by Graves. Lord found that test subjects, when asked questions about capital punishment, responded with answers shaped by their prior beliefs.
Trying to correct misperceptions can actually reinforce them, according to Brendan Nyhan and Jason Reifler, also cited by Graves.
They documented what they called a “backfire effect” by showing the persistence of the belief that Iraq had weapons of mass destruction, after the United States publicly admitted that they didn’t exist.
The results show that direct factual contradictions can actually strengthen ideologically grounded factual belief.
https://www.washingtonpost.com/opinions/why-facts-dont-matter-to-trumps-supporters/2016/08/04/924ece4a-5a78-11e6-831d-0324760ca856_story.html?wpisrc=nl_draw2&wpmm=1
It has been studied carefully by researchers for more than 30 years.
Basically, studies show that attempts to refute false information often backfire and lead people to hold on to misperceptions more strongly.
This literature about misperception was lucidly summarized by Christopher Graves, the global chairman of Ogilvy Public Relations, in the Harvard Business Review.
The reason is that people tend to accept arguments that confirm their views and discount facts that challenge what they believe.
Confirmation bias was outlined by psychologist Charles Lord, cited by Graves. Lord found that test subjects, when asked questions about capital punishment, responded with answers shaped by their prior beliefs.
Trying to correct misperceptions can actually reinforce them, according to Brendan Nyhan and Jason Reifler, also cited by Graves.
They documented what they called a “backfire effect” by showing the persistence of the belief that Iraq had weapons of mass destruction, after the United States publicly admitted that they didn’t exist.
The results show that direct factual contradictions can actually strengthen ideologically grounded factual belief.
https://www.washingtonpost.com/opinions/why-facts-dont-matter-to-trumps-supporters/2016/08/04/924ece4a-5a78-11e6-831d-0324760ca856_story.html?wpisrc=nl_draw2&wpmm=1