Hey, J-Mac - not sure if you were around in 2004, but Kerry got trounced w/ this strategy:
McCain touts military heritage
Notes he is `son and grandson of admirals' in campaign re-launch
MERIDIAN, Miss. - Republican Sen. John McCain opened a new chapter in his presidential campaign on Monday, casting himself as an "imperfect servant of my country," descended from a family of U.S. warriors devoted to honor, courage and duty.
http://www.msnbc.msn.com/id/23878715/
McCain touts military heritage
Notes he is `son and grandson of admirals' in campaign re-launch
MERIDIAN, Miss. - Republican Sen. John McCain opened a new chapter in his presidential campaign on Monday, casting himself as an "imperfect servant of my country," descended from a family of U.S. warriors devoted to honor, courage and duty.
http://www.msnbc.msn.com/id/23878715/