It's about something not all of us really appreciate and that is 'face'. Failure is a loss of face, not only for oneself but for ones family, teachers, and society in general. We can feel embarrassed, but usually can shrug it off and get back to whatever we were doing.
I trained a young Chinese lad to take part in an English speaking competition. There was a poem, 'The Butterfly' I think, and a couple of pieces of prose. He learned them beautifully and I taught him how to match his facial expressions and mood to the text.
I left, after the last session and made him promise to call me as soon as the competition was over. He didn't call. I saw him a few days later. Well, I said, how was it?
Not good, he said.
Were you nervous, did you forget your lines? What went wrong? What did your Dad say?
Dad was very angry, he said.
I laughed. Angry? What did he do? Beat you?
Yes, he beat me.
This lad had come SECOND out of all the chinese kids in the New Territories! Second!
He explained that his father had told his workmates that his son would win. His grandparents had been in the audience dressed up to their nines. His school principal had been there. And my student who had come SECOND had let them all down.
That was possibly the worst case of oriental stupidity I have ever experienced.