Guno צְבִי
We fight, We win, Am Yisrael Chai
Why They're Sticking to Their Decisions
Major brands are now increasingly partnering with transgender actors and influencers in their ad campaigns, with massive support from the LGBTQ community and its allies. Brands like Bud Light and Nike, however, have come under fire for featuring trans influencers like Dylan Mulvaney in the face of growing anti-trans hate and legislation.
Despite often being the targets of criticism from online trolls and conservative public figures, advertising shows no sign of slowing down in trans representation and continues to symbolize allyship.
“Including our community in marketing is nothing new, but what is new is the extreme right-wing politicization of a company’s creative and business decisions,” Sarah Kate Ellis, president of the NGO Gay and Lesbian Alliance Against Defamation (GLADD), said in a statement to TIME. “Companies will not end the standard business practice of including diverse people in ads and marketing because a small number of loud, fringe of anti-LGBTQ activists make noise on social media.”
“Brands know that LGBTQ inclusion is good for business. It reaches our community and also reaches the growing number of consumers who want to see their LGBTQ friends and family members in ads and campaigns,” Ellis said.
https://www.msn.com/en-us/news/us/f...k?cvid=d12afd856cd04f4b8cdd23c25fef36e7&ei=28
Major brands are now increasingly partnering with transgender actors and influencers in their ad campaigns, with massive support from the LGBTQ community and its allies. Brands like Bud Light and Nike, however, have come under fire for featuring trans influencers like Dylan Mulvaney in the face of growing anti-trans hate and legislation.
Despite often being the targets of criticism from online trolls and conservative public figures, advertising shows no sign of slowing down in trans representation and continues to symbolize allyship.
“Including our community in marketing is nothing new, but what is new is the extreme right-wing politicization of a company’s creative and business decisions,” Sarah Kate Ellis, president of the NGO Gay and Lesbian Alliance Against Defamation (GLADD), said in a statement to TIME. “Companies will not end the standard business practice of including diverse people in ads and marketing because a small number of loud, fringe of anti-LGBTQ activists make noise on social media.”
“Brands know that LGBTQ inclusion is good for business. It reaches our community and also reaches the growing number of consumers who want to see their LGBTQ friends and family members in ads and campaigns,” Ellis said.
https://www.msn.com/en-us/news/us/f...k?cvid=d12afd856cd04f4b8cdd23c25fef36e7&ei=28