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Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle rocked nation's favorite beer
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
https://www.dailymail.co.uk/news/ar...len-staggering-17-Dylan-Mulvaney-debacle.html
Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle rocked nation's favorite beer
Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand.
According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15.
The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported.
It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
https://www.dailymail.co.uk/news/ar...len-staggering-17-Dylan-Mulvaney-debacle.html