Well, to be fair, Jarod doesn't understand that words mean things and doesn't comprehend what evolving means. Instead Jarod desperately wanted to cover the poo with dirt, but like a yellow dog (democrat) he just went and scratched in a circle around the poo throwing a ring of grass around it while telling you that the poo didn't really exist.
To be fair, you seem not to understand that words are used in different ways and the meaning changes as to how they are used or what they are describing. This woman was not describing moving away from a group, she was using "evolve" to describe growing to include more groups. You have a bias that prevents you from even considering that it is possible. It is the mark of an educated mind to be able to entertain a though without accepting it.... In this situation you cant even entertain the possibility that "evolve" can mean something other than leaving behind certain consumers and that it meant leaving behind an old marketing strategy that was limited to only one type of consumer.
This woman was describing moving from Narrow-casting as a market strategy to broad-casting as a strategy.
Once your Conservative bias kicks in, your mind slams shut. It is sad because I can see you have the ability to think expansively on other topics.