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According to Adobe Analytics’s 2025 Holiday Shopping Report, U.S. shoppers spent a record $11.8 billion online on Black Friday, a 9.1 percent increase in online sales from the same day the previous year.
That’s a promising sign for Trump’s economy, right? Wrong.
Rising costs, driven by steadily rising inflation and the president’s disastrous tariffs, prevented retailers from offering better deals and kept discounts flat compared to 2024, Reuters reported. So while consumers spent more money on Black Friday than in previous years, shoppers checked out with far fewer items, according to Salesforce....
But that’s not all. Adobe also reported a significant increase in the use of Buy Now Pay Later, or BNPL, services, a financing option that allows consumers to pay off purchases in installments. The increased prevalence of services that accumulate consumer debt is nothing to celebrate, as it indicates Americans are experiencing mounting financial strain...
Trump Tried to Brag About Black Friday. The Truth Is Far More Grim.
A closer look at sales data gives a much darker picture of the economy.
President Donald Trump may want to celebrate a record number of Black Friday sales as a sign of a flourishing economy—but there’s a lot he’s not telling you....According to Adobe Analytics’s 2025 Holiday Shopping Report, U.S. shoppers spent a record $11.8 billion online on Black Friday, a 9.1 percent increase in online sales from the same day the previous year.
That’s a promising sign for Trump’s economy, right? Wrong.
Rising costs, driven by steadily rising inflation and the president’s disastrous tariffs, prevented retailers from offering better deals and kept discounts flat compared to 2024, Reuters reported. So while consumers spent more money on Black Friday than in previous years, shoppers checked out with far fewer items, according to Salesforce....
But that’s not all. Adobe also reported a significant increase in the use of Buy Now Pay Later, or BNPL, services, a financing option that allows consumers to pay off purchases in installments. The increased prevalence of services that accumulate consumer debt is nothing to celebrate, as it indicates Americans are experiencing mounting financial strain...
