The facts are coming out.
13% drop in total Super bowl viewership from 2025, and a whopping 39% drop in halftime show viewership.
Based on Samba TV data from February 2026, Super Bowl LX (Seahawks vs. Patriots) reached 48.6 million U.S. households, a 13% decline from the 2025 game. The Bad Bunny halftime show was watched by 26.5 million households, a 39% drop from the previous year.
Key findings from Samba TV:
www.espn.com
13% drop in total Super bowl viewership from 2025, and a whopping 39% drop in halftime show viewership.
Based on Samba TV data from February 2026, Super Bowl LX (Seahawks vs. Patriots) reached 48.6 million U.S. households, a 13% decline from the 2025 game. The Bad Bunny halftime show was watched by 26.5 million households, a 39% drop from the previous year.
Key findings from Samba TV:
- Total Viewership: 48.6M households (13% YoY decrease).
- Halftime Show: 26.5M households (39% YoY decline).
- Demographic Shift: Modest changes, with Hispanic viewership at -8% and Black viewership at -4% compared to the overall average.
- Context: The decline was partly attributed to a competing alternative halftime show.
Super Bowl LX, Bad Bunny's halftime fall shy of ratings records
Seattle's 29-13 victory over New England in Super Bowl LX averaged 124.9 million viewers, while Bad Bunny's halftime show averaged 128.2 million, both falling short of setting records for most-watched U.S. broadcast and halftime show.

