Black Rifle Coffee Company

Black Rifle Coffee goes woke, throws customers under the bus in bizarre NYT interview
Black Rifle Coffee gave an interview last week with The New York Times, in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.



Black Rifle Coffee goes woke, throws customers under the bus in bizarre NYT interview
Image
The Post Millennial
Jul 19, 2021


Black Rifle Coffee gave an interview last week with The New York Times, in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.

According to the interview, Black Rifle Coffee has done well by building their brand as the counter-culture coffee of right-wingers all across the country:

"In 2015, the company’s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales," the NYT reported.

And this was done with ads like the two quotes posted below as examples, both from 2017:

"Instead of worrying about microaggressions and which bathroom I’m going to use, I believe it’s important to support the people that actually serve our country."

"I’ve heard people say patriotism is racism. Well, as a veteran-owned company, we give zero s**ts about your opinion."

Contrast this with Hafer's recent comments in the NYT interview, which have critics scratching their heads:

"I’m a man without a party now."
"What I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really f**king detrimental. And it’s detrimental to the company. And it’s detrimental, ultimately, to my mission."
"You can’t let sections of your customers hijack your brand and say, 'This is who you are.' It’s like, no, no, we define that."
"I hate racist, Proud-Boyish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my f**king customer database and pay them to get the f**k out."
There is strong speculation among many that these types of statements may erode Black Rifle's hard-won customer base's loyalty. People being made of the NYT interview have been quick to voice their discontent on social media:

https://thepostmillennial.com/black...tomers-under-the-bus-in-bizarre-nyt-interview
 
AssHatZombie said:
Black Rifle Coffee goes woke, throws customers under the bus in bizarre NYT interview
Black Rifle Coffee gave an interview last week with The New York Times, in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.



Black Rifle Coffee goes woke, throws customers under the bus in bizarre NYT interview
Image
The Post Millennial
Jul 19, 2021


Black Rifle Coffee gave an interview last week with The New York Times, in which it seems like they decided to attack their own customers in a bizarre attempt to distance themselves from their conservative brand image.

According to the interview, Black Rifle Coffee has done well by building their brand as the counter-culture coffee of right-wingers all across the country:

"In 2015, the company’s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales," the NYT reported.

And this was done with ads like the two quotes posted below as examples, both from 2017:

"Instead of worrying about microaggressions and which bathroom I’m going to use, I believe it’s important to support the people that actually serve our country."

"I’ve heard people say patriotism is racism. Well, as a veteran-owned company, we give zero s**ts about your opinion."

Contrast this with Hafer's recent comments in the NYT interview, which have critics scratching their heads:

"I’m a man without a party now."
"What I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really f**king detrimental. And it’s detrimental to the company. And it’s detrimental, ultimately, to my mission."
"You can’t let sections of your customers hijack your brand and say, 'This is who you are.' It’s like, no, no, we define that."
"I hate racist, Proud-Boyish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my f**king customer database and pay them to get the f**k out."
There is strong speculation among many that these types of statements may erode Black Rifle's hard-won customer base's loyalty. People being made of the NYT interview have been quick to voice their discontent on social media:

https://thepostmillennial.com/black...tomers-under-the-bus-in-bizarre-nyt-interview
Click to expand...


What Hafer is saying is absolutely true.

Uber-right wing extremism is not what BRCC is about. If such groups or people "hijack" the brand, and it hurts business, you need to call them out. It's no different than a politician using a song that the recording artist doesn't want used. The recording artist has the right to call the politician out.

As for supporting a candidate, when you're in business your first goal is to make money. If you're doing something which hinders that, say, like supporting a particular politician, you need to stop that because it stands in the way of your primary goal...
 
Street Glider said:
What Hafer is saying is absolutely true.

Uber-right wing extremism is not what BRCC is about. If such groups or people "hijack" the brand, and it hurts business, you need to call them out. It's no different than a politician using a song that the recording artist doesn't want used. The recording artist has the right to call the politician out.

As for supporting a candidate, when you're in business your first goal is to make money. If you're doing something which hinders that, say, like supporting a particular politician, you need to stop that because it stands in the way of your primary goal...
Click to expand...

right.

they're there to make money.

fuck their fake brand affinity.

they can't have it both ways.

and fuck black rifle coffee company.
 
military people supposedly took an oath to uphold the constitution.

black rifle was pro lockdown.
 
I like Black Rifle coffee, they give me a discount because of my hubby’s Purple Heart license plates on our car.
 
My top: 8 o'clock coffee, community coffee, dunkin donuts and sometimes Black Rifle

Starbuckes is over rated over priced bitter swill


In NYC when you order A "Regular Coffee" Means Coffee With Cream And Sugar
 
guno said:
My top: 8 o'clock coffee, community coffee, dunkin donuts and sometimes Black Rifle

Starbuckes is over rated over priced bitter swill


In NYC when you order A "Regular Coffee" Means Coffee With Cream And Sugar
Click to expand...
I go to Dunkin, too, instead of Starbucks!
 
You must log in or register to reply here.
Back
Top