Going viral - over 1.5 million views so far!
The canny bit of marketing is part of a reported $750,000 campaign by Generation Opportunity, backed by the billionaire donors Charles and David Koch, to convince young adults that their best option is to remain uninsured once the health care law kicks in next year.
What’s most notable about the ads – besides the unfortunately positioned patriotic symbol – is who they target.
Campaigns like Generation Opportunity’s represent the real new front in the fight over Obamacare: persuading young people to opt out.
Young people could spend less by paying a penalty for not having insurance under Obamacare than what it will cost to buy coverage.
The law’s state-based health insurance marketplaces, called exchanges, will keep premiums affordable only if enough young, healthy people sign up for coverage to offset the cost of insuring older and sicker enrollees.
The White House has said the exchanges will need to enroll 2.7 million healthy 18-25-year-olds to remain solvent.
Generation Opportunity is planning a series of campaigns on college campuses, replete with a game that includes a “Wheel of Misery” and “informative palm cards,” as a counter-effort to groups working to enroll young people in the exchanges. Generation Opportunity’s staff is packed with conservative recent college graduates.
http://nation.time.com/2013/09/19/spread-your-legs-for-uncle-sam/#ixzz2fdH4HmI