Mission to conservatives[edit]
National Review aimed to make conservative ideas respectable,[3] in an age when the dominant view of conservative thought was expressed by Lionel Trilling in 1950:[15]
In the United States at this time liberalism is not only the dominant but even the sole intellectual tradition. For it is the plain fact that nowadays there are no conservative or reactionary ideas in general circulation... the conservative impulse and the reactionary impulse do not... express themselves in ideas but only... in irritable mental gestures which seek to resemble ideas.
William Buckley, Jr., on the purpose of National Review:
[National Review] stands athwart history, yelling Stop, at a time when no one is inclined to do so, or to have much patience with those who so urge it… it is out of place because, in its maturity, literate America rejected conservatism in favor of radical social experimentation…since ideas rule the world, the ideologues, having won over the intellectual class, simply walked in and started to…run just about everything. There never was an age of conformity quite like this one, or a camaraderie quite like the Liberals’.[16]
National Review promoted Barry Goldwater heavily during the early 1960s. Buckley and others involved with the magazine took a major role in the "Draft Goldwater" movement in 1960 and the 1964 presidential campaign. National Review spread his vision of conservatism throughout the country.[17]
The early National Review faced occasional defections from both left and right. Garry Wills broke with N.R. and became a liberal commentator. Buckley’s brother-in-law, L. Brent Bozell Jr., who ghostwrote The Conscience of a Conservative for Barry Goldwater, left and started the short-lived traditionalist Catholic magazine, Triumph in 1966.