Dutch Uncle
* Tertia Optio * Defend the Constitution
I suspect the term "mindfulness" is a marketing strategy, the same way New Age grifters used Yoga in the 1970s, and healing crystals in the 1990s to sell their books and services. Over the coming years the term mindfulness will probably fade is useage and popularity the same way yoga and healing crystals did.
Mindfulness is a good perspective, but I agree there are those who simply use it as a marketing ploy to sell crap to people such as a "Mindfulness DVD collection and Mindfulness mat for $19.99 in four easy instalments. Free aromatherapy candle if you order NOW!"
It's like all the weight loss tools being marketed. Maintaining a healthy weight is a good thing but most of what is being sold is bullshit.