Knowing Musk, he could possibly do both, constructing a sewer that poisons you with lies and hate while making it an essential part of consumers’ lives. But you’ve really got to doubt that. Nobody, not even Elon Musk on his most perverse day, would buy a property for $44 billion — 20 percent of his net worth, by the way — and then rebuild it as the world’s largest sewage treatment facility. All the fretting about the “harm” Musk might cause as Twitter’s owner is misplaced: It will be in his financial interests to make Twitter as wholesome and welcoming a place as Starbucks, even if he changes the way the site works.
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Aside from turning Twitter into a super app, Musk will end up having less influence on its direction than it ultimately will end up having on him. No matter what hijinks Musk performed before, he risked alienating only the 3.2 million or so owners who had purchased Teslas or the scattering of businesses and countries that had contracted with SpaceX to launch a satellite. Now, as Twitter’s owner, Musk will find himself in the critical crosshairs of 41.5 million monetizable daily active users (and, he hopes, plenty more) who he can’t afford to estrange, and he’ll be likely to temper his actions and words in running it. He didn’t buy Twitter to lose money on it.