"However, despite four weeks on the public stage, just $10 million of that free marketing was positive — and the
brand received $47 million worth of negative publicity, Apex Marketing Group told NBC News. The remaining $35 million was neutral.
"Promotion from a sitting president can give brands millions of dollars in media exposure, Eric Smallwood, president of Apex Marketing, said. However, “The overall reaction of support of that product/brand will likely be impacted with a variety of consumer reactions, which could affect immediate or future sales or marketing campaigns.”
"Sales figures for the privately held brand were not available and Goya declined to return calls and emails for comment."
Source:
https://www.nbcnews.com/business/co...led-down-goya-has-it-helped-boost-or-n1234743
And that being said, they are increasing investment in processing plants and equipment as demand has grown. Why did they climb? Nothing to do with politics, but with increased demand due to more people eating at home, and people looking to buy shelf-stable products to lessen the number of trips to the grocery store -- and more exposure to COVID. Goya is not the only food company experiencing growth due to these factors.
https://www.fooddive.com/news/goya-...lant-as-demand-for-its-products-grows/586956/