If you have unlimited resources and money, you try to win tennessee.
If you have limited resources, you try to win electoral votes in states that will have the best change of putting you in the white house.
Having lived in the south in the 1990s, I can tell you that the metamorphasis of clinton hatred (and by extension, hatred of democrats), become so embedded by the late 1990s, that people there openly talked about assassinating clinton, and that democrats were satan worshippers.
It only took a few years for that metamorphisis to occur, dude. We're you aware that as late as 1994, an economic populist Democrat was Governor of Texas? It only took a few years of mobilizing and driving theocrats to the polls to put democrats out of business in Texas and across much of the south.