Well it was certainly motivated by self interest. The French were more interested in trading than settling and farming thus they had little interest in owning the land.
I doubt hardly any Americans know much about Samuel de Champlain, the father of New France, founder of Quebec, and an explorer, diplomat, soldier, sailor, and navigator almost without peer in the 17th century. Canadians hold him the the utmost esteem.
According to these sources, Champlain attempted to build trust and establish relations with native leaders in a way that was uncommon among European colonizers.
"Champlain learned that in order to be accepted and taken on exploring trips, close personal relations and trust had to be built with Native leaders.”
– Conrad Heidenreich, “The Beginnings of French Exploration out of the St. Lawrence Valley: Motives, Methods, and Changing Attitudes towards Native People,” 2001
“He was the first European to clearly see and recommend that, in order to explore and live in Canada, certain adaptations had to take place to the Native presence and the physical environment. The way to overcome physical obstacles to exploration was to become accepted by the Native people and learn to proceed with their help.”
– Conrad Heidenreich, “The Beginnings of French Exploration out of the St. Lawrence Valley: Motives, Methods, and Changing Attitudes towards Native People,” 2001