Yes, in order to create incentive for responsible action, those making the decisions must be fully responsible for their actions.
If they put these people into jail for putting others into danger, if they were prosecuted for murder when they chose to send out a product that they knew could kill, if they were prosecuted for negligence if they refused to test for dangers and unknowingly killed another...
Well, their action would be difference. There is a place for negative reinforcement. It shouldn't be used to disincentivize success, it should be used to disincentivize actions by people that would otherwise put them in prison if made by an "individual". Individuals made the decision for the corporation, individuals are responsible.
"The corporation" shouldn't be a blanket to shield people from irresponsible decisions to put others at risk purposefully.