To break it down, I earned the bottom two on the left simply for signing up (1) post-9/11, and (2) at a unit actively involved in a War on Terror mission. I earned the bottom right for surviving Basic Training (think Private Pyle, but slimmer, slightly smarter, and mentally competent), and the top-centre for maintaining my "combat readiness" for six straight years at my assigned unit thus far (a third device will be coming my way for it next year in May). The top corners are awards my unit has won for being awesome in the categories of overall units and reserve units, respectively (twice each, since I arrived).
So, basically, I have only "won" myself two ribbons, three were gained for my unit being awesome, and one more was a consolation prize. I have had the opportunity to win two more while at Basic -- Marksmanship Ribbon and Honor Graduate Ribbon -- but didn't come close on either. Technically, I could have won the honor grad ribbon at basic and then added a device for it at Tech School. Due to a huge slew of supervisors who were lazy and never gave a damn, I have never been put in for unit awards, and thus never have had the opportunity to win a state award. Now I have an actively engaged supervisor, plus friends in high places left over from my part-time years. I think someone recently submitted my name for a unit award, so I'll see where that leads me...