Ask me how I knew that you didn't understand anything about fascism.
Which is precisely why Gentile insisted that the marketing be changed, i.e. socialism wasn't selling, but if the marketing were to get a makeover and begin resonating with the people, it would sell quickly. Socialism, marketed under the "fascism" brand, then took hold where the old socialism appealed to very, very few.
Giovanni Gentile coined the term. Mussolini readily adopted it as the ideology of his political movement.
Exactly.
Just as one family differs from the next.
Nobody (except uneducated morons) disagrees on Gentile's publication as the definitive authority on fascism.
Stop. It doesn't matter on what who agrees.
THE DOCTRINE OF FASCISM by Giovanni Gentile is the authority. Anyone who disagrees with anything in this document is in error to exactly that extent.