No, I do not use their Cloud service. I use a different server company and it is more because it provides more bandwidth and a better experience for users (from what I understand).
And what I am researching is how the software works, I am testing by using the software at other forums, etc.
But yeah, if I was using their cloud services we would be limited on what we could use to modify the board to make it a more personal experience. Though I am thinking of using their services as they would take over some of what I have to put in time to do with this other server company.