Racist or PC run amok?

Well, references to "rice" are pretty common features in anti-asian slurs. I don't think these guys living up in Vermont have much experience with anti-asian bigotry, and were just trying to come up with a vaguely ethnic theme for dish associated with a single ethnicity. I don't think it's too difficult to imagine why some people would find it offensive, though; imagine an ad with a generic afro-themed background saying something like "MMMM, dat fried chicken and wadamelon!!!"
 
"“A society that will trade a little liberty for a little order will lose both, and deserve neither” Thomas Jefferson

This is misattributed, and the wording is a little off.

"They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety." - Benjamin Franklin
 
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