Pretend that I'm a blank slate. Sell me on why Putin is good for Russia, why America should 'team-up' with Russia in general, and/or why Russia under Putin should be embraced in the international community of liberal democracies as an ally.
Ready. Set. Go.
I think the former KGB boss appeals to American rightwingers on a few different levels.
For one thing, he appeals to the rightwings inherent appreciation of authoritarianism, and their disdain for liberal western democracy and democratic institutions.
Putin's embrace of the Russian Orthodox Church and their socially conservative dogma no doubt appeals to the religious fundamentalism in the rightwing.
Now, when Putin takes photos ops with his shirt off in some rugged outdoors pose, he also titillates the American rightwing male's latent gay-curious subconscious.