Speaking as an American guy, living on the West Coast, its a procedure we all wish our parents would make for us. I am personally annoyed that my father didn't believe the procedure necessary, and guys in my position all realize that its not something we are ever going to get done in adulthood.
I can't speak for Canada, Europe, or other regions of the US, but out here the uncircumcized penis has been culturally stigmatized for some time. Women expect them to be circumsized, and society teaches that it makes them more aesthetically appealing. I'm really not surprised at all that Europeans are taking the fashionably inferior approach. Especially after seeing the Miller commercial with the European Thong or the Progressive European sholder bag commercial.
YouTube - Miller Lite • European ManThong ''Isabella Grace'' MANUP 2010
YouTube - Progressive Insurance Commercial - Shopping with Flo