The idea that the purpose of protest is to create discomfort is a recognized, central tenet of activism and social change theory. The core argument is that, without disruption to daily routines, the injustices affecting marginalized groups remain invisible to the public.
Key Concepts and Arguments
Challenging the Status Quo: Protests disrupt the "comfortable" routines of daily life to force conversations that people would otherwise avoid.
Cognitive Dissonance: A, 2017 study suggests that effective protest works by creating "cognitive dissonance" between what a person believes and the new information coming to them, forcing them to reconsider their views.
Encouraging Reflection: Activists often seek to make people uncomfortable enough to look inward, recognize hypocrisy, and acknowledge that they are not doing enough to stop an injustice.
AOC Perspective: Rep. Alexandria Ocasio-Cortez has stated, "The whole point of protesting is to make ppl uncomfortable... To folks who complain protest demands make others uncomfortable... that's the point".
Historical Context: Many historically accepted rights and social changes, from the eight-hour workday to the civil rights movement, came from protests that were considered disruptive and uncomfortable at the time.
Discomfort vs. Safety
While protests are meant to cause discomfort, a distinction is often made between psychological discomfort and physical danger. Protesters aim to challenge beliefs and habits, not cause physical harm.
Counterarguments and Perspectives
Ineffectiveness: Some critics argue that causing extreme discomfort can trigger moral outrage, making people defensive and less willing to engage in the conversation the protesters want to have.
Politeness: Others argue that protests should be "polite" or "controlled," but proponents argue this often diminishes the effectiveness of the message.
In summary, the discomfort generated by protests is viewed as a necessary tool for social, political, or cultural transformation, challenging the complacency that allows injustices to persist.