Latin America and Europe have real football. No marketing scheme can stop the decline in NFL viewership.Aging baby boomers still think it's 1979 in terms of the economics of the free market.
The NFL is transitioning into a global business with huge fan bases in Latin America and Europe, international digital subscription platforms, regular season games played outside the US.
The NFL is a business that can't just count on white American baby boomers for it's long term viability.
A half time show featuring the Beach Boys is a totally antiquated idea that doesn't account for current business realities.