https://nypost.com/2023/08/10/x-ceo-linda-yaccarino-touts-autonomy-from-elon-musk/
aug 10 2023X CEO Linda Yaccarino emphasized that she has “autonomy” from the platform’s owner Elon Musk and stressed the site has “de-amplified’ the “lawful but awful” posts that have scared off advertisers.
Yaccarino, the former NBCUniversal advertising chief who took over the company once known as Twitter in May, said during a wide-ranging interview Thursday that she and Musk have “very clear” roles at X – with the billionaire focused on “product design” and “new technology” while she handles “running the company, from partnerships to sales to legal to finance.”
Yaccarino said X has made significant strides in rebuilding its base of major advertisers, with Coca-Cola and Visa among the notable brands that have purportedly returned to the fold.
The X boss argued that the site is a “much healthier and safer platform than it was a year ago” and touted the company’s policy of “freedom of speech, not reach,” where content that’s considered “lawful but awful” gets “labeled” to protect brand safety for ad clients.
“You get de-amplified, which means it cannot be shared and it is certainly demonetized,” Yaccarino said. “So they are protected from the risk of being next to that content.”
