Yellow journalism [coined in the mid-1890s]
Yellow journalism and the yellow press are American terms for journalism
and associated newspapers that present little or no legitimate well-researched
news while instead using eye-catching headlines for increased sales.
Techniques may include exaggerations of news events, scandal-mongering, or sensationalism.
By extension, the term yellow journalism is used today as a pejorative to decry
any journalism that treats news in an unprofessional or unethical fashion.[2]
The term is chiefly used in the US. In the UK, a roughly equivalent term is tabloid
journalism, meaning journalism characteristic of tabloid newspapers, even if found elsewhere.
Joseph Campbell describes yellow press newspapers as having daily multi-column
front-page headlines covering a variety of topics, such as sports and scandal,
using bold layouts (with large illustrations and perhaps color), heavy reliance on
unnamed sources, and unabashed self-promotion. The term was extensively used to
describe certain major New York City newspapers around 1900 as they battled for circulation.[3]
Frank Luther Mott identifies yellow journalism based on five characteristics:[4]
scare headlines in huge print, often of minor news
lavish use of pictures, or imaginary drawings
use of faked interviews, misleading headlines, pseudoscience, and a parade of
false learning from so-called experts emphasis on full-color Sunday supplements,
usually with comic stripsdramatic sympathy with the "underdog" against the system.
The term was coined in the mid-1890s to characterize the sensational journalism that used some yellow ink in the circulation war between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. The battle peaked from 1895 to about 1898, and historical usage often refers specifically to this period. Both papers were accused by critics of sensationalizing the news in order to drive up circulation, although the newspapers did serious reporting as well. An English magazine in 1898 noted, "All American journalism is not 'yellow', though all strictly 'up-to-date' yellow journalism is American!"[5]
The term was coined by Erwin Wardman, the editor of the New York Press. Wardman was the first to publish the term but there is evidence that expressions such as "yellow journalism" and "school of yellow kid journalism" were already used by newsmen of that time. Wardman never defined the term exactly. Possibly it was a mutation from earlier slander where Wardman twisted "new journalism" into "nude journalism".[6] Wardman had also used the expression "yellow kid journalism"[6] referring to the then-popular comic strip which was published by both Pulitzer and Hearst during a circulation war.[7] In 1898 the paper simply elaborated: "We called them Yellow because they are Yellow."
https://en.wikipedia.org/wiki/Yellow_journalism
